Business as usual…
Leading the creative team at Fellow I’ve been lucky to be part of 10+ product launches, various social campaigns, creator partnerships and 30+ days of production.
Here’s a collection of some of the highlights that don’t get a full case study on my site but wanted to share a bit of. Happy to talk in more detail about anything!
There’s a better weigh…
Tally Pro Precision Scale
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
Partnered with three premium coffee roasters to create exclusive coffee offerings tied to custom brew profiles, demonstrating the machine's flexibility while incentivizing pre-orders
Handle with flair
Carter Carry Product Launch
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
This changes everything*
*about brewing coffee at home
Opus Conical Burr Grinder — Product Launch
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
Carter Cold
Phase 1: Building Credibility (6 months pre-launch)
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
Partnered with three premium coffee roasters to create exclusive coffee offerings tied to custom brew profiles, demonstrating the machine's flexibility while incentivizing pre-orders
Everyday wonder
Clyde Electric Kettle — Product Launch
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
Partnered with three premium coffee roasters to create exclusive coffee offerings tied to custom brew profiles, demonstrating the machine's flexibility while incentivizing pre-orders
Rocky & Ruby
Phase 1: Building Credibility (6 months pre-launch)
Hosted coffee influencers and industry experts at Fellow HQ to test early prototypes, capturing their reactions and endorsements on the quality and precision of automated brewing
Partnered with three premium coffee roasters to create exclusive coffee offerings tied to custom brew profiles, demonstrating the machine's flexibility while incentivizing pre-orders
