BIGFACE x Fellow
brand partnership
Goal: Expand Fellow's reach beyond specialty coffee enthusiasts. Partner with NBA star Jimmy Butler's BIGFACE coffee brand to create a limited-edition collaboration that felt authentic to both brands while maintaining Fellow's design-forward premium positioning.
Partnering with the team at BIGFACE, we developed co-branded aesthetic bridging Fellow's product design minimalism with BIGFACE’s hyper curtated/lifestyle forward brand.
We created customized products complete with reflective co-branded packaging sleeves. The collection launched as limited-edition drop complete with a hyper-limited full collection pelican case travel set.
![Stagg [x] Dripper - Face.png](https://images.squarespace-cdn.com/content/v1/630a5fc32f2fbc6697cdb58c/124a5152-54e6-4451-afff-4333403eee52/Stagg+%5Bx%5D+Dripper+-+Face.png)
My Role
Campaign photoshoot art direction, creative direction / oversight on co-branded designs, ensuring all partnership creative and product usage aligned with Fellow standards, designs on Fellow owned creative (PDP, email, social).
The Team
Fellow August 2023
Jack Douglas Creative Direction, Fellow
Brandmonger Creative Direction, BIGFACE
Scott Snyder Photography
Omnidrome Video post-production
Zenpack Packaging Production